Cookie Doughboy CASE STUDY
From Local Passion to a Scalable eCommerce Brand with Fresh Visual Appeal
About the client
Danny & Brooke, the husband-and-wife duo behind Cookie Doughboy, are passionate about New York-style cookies. While their business was thriving through wholesale café orders, their online presence was lacking.
what they had
the challenges
Weak online sales
Their website wasn’t converting, and online orders were minimal.
Lack of brand identity
Their old logo and website didn’t match the fun, premium feel of their cookies.
Unappealing product visuals
Their cookies were high quality, but the existing photography didn’t do them justice.
no digital strategy
They weren’t leveraging social media, email marketing, or paid ads effectively.
Needed a new revenue stream
They relied too heavily on wholesale and wanted to grow DTC (direct-to-consumer) sales.
Full Brand Revamp & eCommerce Website Overhaul
New logo & brand identity
Fun, modern, and engaging to match their product’s personality.
Completely redesigned website
Faster, more interactive, and user-friendly.
Custom features
Including “Build Your Own Box” and “Create Your Own Cookie” functionality to boost engagement and sales.
High-quality product photography
We captured visually stunning images of their cookies to enhance brand perception and sales appeal.
Multi-Channel Marketing Strategy
Social media management
Increased brand awareness and engagement.
UGC content creation
Built trust and relatability through authentic content.
Email marketing automation
Captured new leads and converted them into loyal customers.
When we took over paid advertising,we built a structured, data-driven ad strategy focused on:
Testing different creatives, hooks, and audiences
We didn't stop until we found the winning formula.
Scaling campaigns effectively
We did this to maximise return on ad spend.
Using engaging product photography
We used the images in ads to increase click-through rates and conversions.
a fully transformed brand & online presence with high-quality visuals
Increase in sales in 8 months
In new online revenue – establishing a strong foundation for growth
before
No real brand, low online sales, outdated website, and low-quality visuals.
After
A cohesive, premium brand with stunning product photography and a conversion-friendly website.
✅ Branding matters
A strong identity can completely shift customer perception.
✅ high quality visuals make a difference
Professional product photography boosted brand appeal and conversions.
✅ the right marketing strategy fuels growth
Social, email, and ads worked together to drive results.
✅ a well-designed website increases conversions
With the right UX features, online shopping becomes effortless.
testimonial from cookie doughboy
Want to Elevate Your Brand & Boost Sales?
Need a brand that stands out, high-quality visuals, and an eCommerce store that actually converts? Let’s create something amazing together.
