Miray CASE STUDY
A 121% Revenue Increase in Just 3 Months with Strategic Ad Management
About the client
Miray is an eCommerce brand with a passion for high-quality products, but despite their efforts in running their own ads, they struggled to scale revenue efficiently. They came to The Purple Panda Agency looking for expert ad management to take their store to the next level. When they were managing their own ads, their performance was stagnant, and they weren’t achieving the sales growth they wanted. That’s when we stepped in to refine their strategy, optimise their ad spend, and scale their store effectively.
what they had
the challenges
Ineffective ad strategy
Running ads without a structured, data-driven approach limited growth.
Low conversion rates
Site traffic wasn’t converting at the rate needed for profitability.
Needed structured ad scaling
Their campaigns lacked proper testing, analysis, and scaling methods.
Required more efficient spend
They weren’t maximising return on ad spend (ROAS).
audit & optmisation
Before scaling, we identified inefficiencies in Miray’s ad campaigns and made key improvements:
Ad creative refinement
Tested high-performing visuals and messaging to increase click-through rates.
Audience segmentation & retargeting
Found and optimised the highest-converting customer segments.
Conversion-focused website improvements
Ensured a smoother buying journey for customers.
strategic paid ad scaling
Once we optimised the foundation, we focused on aggressive yet controlled scaling:
Restructured their ad account
Introduced data-backed campaign structures for efficient scaling.
Tested multiple ad creatives & offers
Found winning combinations for the highest ROAS.
Increased ad budget strategically
Scaling without overspending while maintaining profitability.
data-driven growth strategy
To ensure long-term success, we continually monitored, refined, and adapted campaigns based on performance data.
Analysed customer behaviour
Adjusted ad targeting to align with purchase patterns.
Expanded high-performing ad sets
Maximised results from winning audiences.
Optimised ad spend allocation
Shifted budget to the most profitable channels and audiences.
a Higher conversion rate (up 30%)
increase in total revenue within 3 months
increase in total orders
increase in website traffic
before
After
✅ Strategic ad management is a game-changer
Proper campaign structuring and optimisation led to a 121% revenue boost.
✅ Scaling requires data, not just spend
We focused on refining the process, not just increasing the budget.
✅ Website conversion rates matter
Improving the shopping experience led to more purchases from the same traffic.
✅ Paid ads need ongoing optimisation
Continual monitoring and adjusting is key to sustained success.
Want to Scale Your eCommerce Brand like this?
Struggling with ads that don’t convert? Let’s take your business to the next level with strategic paid advertising.
