Archer Canberra CASE STUDY
Reducing Rent Roll Acquisition Costs by 97% with Google Ads
About the client
Archer Canberra is a premium real estate and property management agency aiming to dominate the Canberra market. However, their outdated branding, website, and marketing strategy didn’t reflect their high-class reputation. They needed a brand refresh, a stronger digital presence, and a cost-effective way to scale their rent roll - all while maintaining their high conversion rates. That’s where The Purple Panda Agency stepped in.
what they had
the challenges
Outdated branding & website
Their online presence didn’t reflect their premium service.
Unsustainable client acquisition costs
It was costing them $6,000 per new rent roll, making growth expensive.
Needed to attract high-value property owners
They required serious landlords looking for long-term management.
No digital lead generation strategy
They weren’t leveraging online marketing to scale efficiently.
Brand and Website Overhaul
We started by modernising Archer’s brand to align with their premium market positioning.
Brand refresh
Updated their identity to exude professionalism & high-class service.
Complete website revamp
Built a sleek, user-friendly, and conversion-optimised site.
Social media takeover
Managed their online presence to increase engagement & credibility.
High-Intent Lead Generation with Google Ads
Since property management is a high-intent service, we focused on Google Ads—where people were actively searching for solutions.
Precision keyword targeting
Ensured ads were seen by landlords needing property management.
Landing page optimisation
Designed to convert visitors into paying clients.
Consistent ad scaling
As results improved, we scaled month over month to maximise ROI.
Slashing Rent Roll Acquisition Costs
By refining Archer’s advertising and conversion process, we reduced their rent roll acquisition cost from $6,000 to just $200 per new client.
Targeted property management ads brought in pre-qualified leads.
With an average CPC of just $2.96, we ensured Archer’s ad spend was highly efficient, capturing leads at a fraction of traditional costs.
Archer converted 90% of the leads we generated—turning them into signed clients.
With an average CPC of just $2.96, Archer’s ad spend was maximised for efficiency.
Decrease in rent roll acquisition costs
per acquired client from $6,000 per rent roll.
conversion rate on leads generated through Google Ads
before
High acquisition costs, outdated branding, and an inefficient marketing strategy.
After
A premium brand with an efficient, high-ROI marketing funnel that delivered consistent results.
✅ Google Ads deliver high-value clients when targeting the right audience
We captured property owners actively looking for management.
✅ A strong brand builds trust
The new branding & website positioned Archer as a leader in Canberra’s real estate market.
✅ Strategic marketing leads to massive cost savings
Reducing acquisition costs by 97% saved Archer thousands every month.
✅ Efficient ad spend matters
With a $2.96 CPC and $200 CPA, Archer got high-quality leads at a fraction of traditional costs.
✅ Scaling month-on-month is possible
Once we found the winning formula, we consistently increased results.
Want to Reduce Your Client Acquisition Costs?
Spending too much to acquire new clients? Let’s build a strategy that brings in high-quality leads for a fraction of the cost.
