Waterford Estate CASE STUDY
Selling $14M in Land with a 53,746% ROI in Under 6 Months
About the client
Waterford Estate is a premium residential land development offering vacant land lots in Narromine, NSW - a location that was relatively unknown to potential buyers. The challenge? Selling a high volume of land lots with limited market awareness. They needed a strong brand, compelling marketing, and a data-driven strategy to educate buyers, generate demand, and drive sales. With little initial traction, they partnered with The Purple Panda Agency to transform their marketing and accelerate sales.
what they had
the challenges
Low awareness
Narromine wasn’t well-known, so buyers needed education on the location’s investment potential.
Vacant land isn’t visually appealing
Unlike built homes, land lots lacked visual selling points.
Slow sales & no traction
Despite the developer’s efforts, demand wasn’t strong enough.
Needed to target the right buyers
Investors, first-home buyers, and builders needed different messaging.
building the brand & online presence
We started by creating a premium, investment-worthy brand to establish credibility and attract buyers.
Brand identity development
Crafted a sleek, modern identity to elevate the project.
Lifestyle photography & videography
Showcased the lifestyle and potential instead of just empty lots.
Landing page & marketing materials
Designed high-converting assets to educate and engage prospects.
strategic content & Education
Since the area was unfamiliar, we focused on education-driven marketing to showcase the investment potential.
Social media & organic content strategy
Positioned Narromine as a high-yield, up-and-coming location.
Informative ads & sales-driven messaging
Highlighted rental yields, investment benefits, and growth potential.
Seminars & direct engagement
Built trust by providing face-to-face value to potential buyers.
hyper-targeted paid advertising
Once we had a strong brand and content strategy, it was time to get the right ads in front of the right people.
Laser-focused Facebook ad targeting
Targeted investors, homebuyers, and builders with tailored messaging.
Cost-efficient lead generation
Achieved an average cost per lead of just $5-$10.
High-converting ad creatives
Combined lifestyle content with data-driven messaging to maximise conversions.
sold out the entire development in under 6 months
generated revenue
Spent only $26K on Facebook ads
Revenue generated for every $1 spent on ads
before
Low awareness, slow traction, and no clear demand.
After
Sold out in record time with demand far exceeding supply.
✅ Branding & positioning are everything
A strong brand and content strategy elevate even the most challenging products.
✅ Education fuels demand
By showcasing why an investment makes sense, we transformed buyer hesitation into urgency.
✅ Data-driven ads work
With precise targeting, we generated thousands of high-quality leads for minimal cost.
✅ Proven results lead to repeat business
The developer was so impressed, they hired us for their next project.
Want to sell out your development fast?
Need high-converting marketing for your real estate project?
Let’s build a strategy that gets results.
